Insider Tips for SXSW: How to Make the Most of Austin’s Biggest Event

SXSW is one of the most exciting times of the year in Austin. With live music, film premieres, cutting-edge tech showcases, and a non-stop flow of events, it’s easy to get overwhelmed. Whether you’re a first-timer or a seasoned SXSW pro, we’ve got some insider tips to help you navigate the madness and make the most of your experience.

1. Plan Ahead but Stay Flexible

With so many panels, concerts, and pop-ups happening simultaneously, having a game plan is essential. Download the SXSW app to track schedules, bookmark must-see events, and get real-time updates. That said, be prepared for last-minute changes and unexpected opportunities—some of the best experiences happen spontaneously!

2. RSVP to Free Events Early

SXSW isn’t just for badge holders—there are tons of free events, showcases, and parties. Many require an RSVP, and spots fill up fast. We’ve listed our favorite social media accounts to help us navigate SXSW

@SXSW: The official account of the South by Southwest festival, providing real-time updates, event highlights, and behind-the-scenes content.

@theaustintourist: Offers curated lists of free events, local tips, and guides to make the most of your SXSW experience.

@rsvpatx: Provides information on parties and events during SXSW 2025, ensuring you don’t miss out on unofficial gatherings.

@austinfoodadventures: Shares recommendations on the best dining spots in Austin, helping you navigate the city’s culinary scene during the festival.

@claudasaur: As the VP of Film & TV at SXSW, Claudette provides an insider’s perspective on festival events and industry insights.

3. Dress for Comfort

Austin weather in March can be unpredictable. Think layers! It could be chilly in the morning, warm by mid-afternoon, and breezy by sunset. Comfortable shoes are a must—you’ll be walking a lot between venues. Bring a backpack with essentials like a reusable water bottle, portable charger, sunscreen, and some snacks.

You’ll thank yourself when you’re hydrated, powered up, and able to munch on a granola bar while waiting in line for your favorite panel.

4. Explore Austin

SXSW isn’t just about the official venues—it’s also a chance to explore Austin’s famous quirks. Check out food truck hotspots like South Congress for incredible tacos or BBQ. Take a stroll down Rainey Street, bustling with laid-back bars and live music. And if you’re a coffee lover, Austin’s local cafés like Radio Coffee & Beer are the perfect spots to regroup over a latte.

Don’t forget to enjoy the local art, murals, and street performers scattered throughout the city. Sometimes, the magic of SXSW is just soaking in the Austin vibe.

5. Escape the Chaos—Rent a Boat on Lake Austin or Lake Travis

SXSW is vibrant and thrilling, but after hours of shuffling through packed venues, navigating long lines, and attending back-to-back sessions, it’s easy to feel burnt out. This is where taking intentional breaks can save your energy—and your sanity.

One of the best ways to recharge? Head out on the water with Float On Boat Rentals. Renting a boat on Lake Austin or Lake Travis offers the perfect escape from the overwhelming festival scene. Picture it: tranquil waters, stunning views, and a chance to unwind far away from the city buzz. Whether you’re with friends or just need some solo time, this peaceful reset will leave you refreshed and ready to tackle more SXSW fun.

6. Use Rideshares and Public Transit

Traffic during SXSW is no joke. Parking is expensive and scarce, so rely on rideshare apps, scooters, or CapMetro buses to get around. Walking or biking can also be great options, especially around downtown.

Use discount code FloatOn for Fetti: Group Ride Share Solutions

7. Network Like a Pro

SXSW is all about connections. Bring business cards (or a digital version) and don’t be shy about striking up conversations. You never know who you might meet—Austin’s friendly vibe makes networking feel natural.

Just remember to keep it genuine. No one loves a hard sell, so focus on authentic conversations instead of transactional networking.

8. Pace Yourself

It’s tempting to go all out every night, but SXSW is a marathon, not a sprint. Stay hydrated, take breaks, and don’t underestimate the power of a good night’s sleep.

Make This SXSW One to Remember

SXSW is a marathon, not a sprint. With these insider tips for SXSW, you’ll be better equipped to enjoy the festival without feeling frazzled. From thoughtful planning to spending a few hours on a boat with Float On, the key to this massive event is finding your rhythm—and occasionally taking a break.

After all, festivals come and go, but the memories you make at SXSW? Those will stay with you forever. So grab your badge, wear your comfiest shoes, and don’t forget to book your lakeside serenity with Float On. You’ve got this!